2013 Apple new conference: Retina mini + iPad Air graphic live

Although suspense is not, but as long as Apple's conference will be the focus of global attention . As the world's strongest gold absorption capacity of the company, but only a very streamlined Apple 's product line ; just music players, cell phones , tablet and computer four major product line, it propped up Apple's $ 100 billion annual revenues rolling . Apple is also the number of annual conference pitiful , and usually only three games : June 's WWDC is the release of new software systems, early autumn is the best Apple iPhone's debut season of the core product , and originally from the beginning of the iPad conference began last year with the iPad Mini merged into late autumn . As Apple closed their year of work , iPad upcoming conference next Tuesday kicked off with autumn leaves .

 

 As usual, Apple's invitation to each conference will be his best hint of responsibility, does not directly point out what the product will be released , but with a pattern , text, subtle color combinations in a unique ambiguous to flirting with the media and the user's nerve. Even Apple's culture of secrecy than in the past , before the recent release of several products already vented naked ; even if everyone knows what Apple will release the product , also continued to learn the various parameters and pictures ; apples can also be covered in this semi- ajar , the actual situation and white public relations skills , still to the outside world has brought a carnival obscenity foreplay . "We still have a lot to cover", the conference is Apple 's flirting language, might paraphrase as " a lot of wonderful , to be presented ."

Invitation brilliant color choices, and a month ago iPhone 5s invitation has the same design style , the continuation of the previous iOS 7 of colorful colorful elements. The former head of iOS Scott Forster (Scott Forstall) after leaving Apple 's iOS platform, the most classic farewell calm quasi-physical style of the original , has begun to move towards the young and fashion. Brilliant color to become this year's conference theme of Apple , WWDC, iPhone and iPad conference invitations are used in bright and colorful design style. Apple's culture of secrecy proud , had vanished with the departure of Steve Jobs . Today's press conference prior to the outside world has been informed of Apple's new image , the parameters and even new features. The only suspense , perhaps guessing there will be what is not being leaked functions. iPhone 5s and 5c of the conference, almost all the features have been ahead of the media exposure, the only surprise is that it is 5c that the high price ( official price $736.68 ) , is really eye-popping.

This time of the conference, at least for now , is a little suspense repertoire . New media has seen pictures of the iPad and iPad Mini , understand the general parameters and functions. For this conference , the focus of the outside world may be in addition to iPad product line, Apple also released what other new products. Although Apple slowing the pace of innovation has become media critics ( including myself ) platitudes , Apple press conference has become increasingly not worth staying up late, but Apple's new listing still continues incredible sales momentum . iPhone 5s and 5c listed on the first weekend of sales exceeded 9,000,000 , almost made all analysts by surprise. Emerging gold iPhone 5s dubbed the " Tyrant King " has become the world's most difficult to buy Apple products , delivery period even up to a half months. Fact , Apple even just add a color, can also cause favorable for Apple users worldwide . Witness " Tyrant King " iPhone global sales momentum , I believe Apple iPad and iPad Mini Gold Edition will be more sales with confidence. Because from the second quarter earnings view Apple , iPad has shown a significant decline in sales , Apple Tablet PC has become the biggest pressure core product lines .

Quarter iPad sales 14,600,000 , lower than market expectations of 18 million , but also outside Surprisingly, this sales fell 14 percent , a decrease of 25%. Apple witnessing rapid growth results for several consecutive years , the market was surprised to find that Apple troika , only iPhone is still rapidly forward , iPad market has been showing signs of increased competition and saturation . Also in the quarter , Android tablet sales for the first time exceeded the iPad, sales revenue for the first time the two sides flat , iPad's average selling price is rapidly approaching the tablet market average price. Apple in the PC realm beyond by Windows , Android in the smart phone is surrounded by ( market share ) , and now this scene again appeared in the iPad tablet fields. As iPad Mini conference , so that Apple can respond directly to small size , low-cost Ge Anzhuo flat impact, but also to the iPad itself introduces internal competition , driving down the iPad product line profits. While Apple iPad and iPad Mini has not announced a specific sales comparison , but the market research firm expects the current iPad Mini iPad total sales volume has accounted for 60% of total sales contributed 49% of iPad . As Apple 's second-largest source of revenue , iPad Apple's strategic significance after the iPhone. In Android tablet camp again after wolves approaching , iPad pressures greater than perhaps iPhone . Simply add golden color, maybe you can temporarily elevate a new generation of iPad sales, but wait until the user caike color freshness weakened, Apple still needs to come up with more highlights to attract users to update their own tablet . 2013 , on the Apple iOS tablet is a thorough upgrading of the year, but Apple hardware product is just a small year . iPhone 5s is the previous generation of the small upgrade , iPhone 5c just last year product plastic shell version , iPad and iPad Mini may be in addition to increasing gold , the media will not have to make too many unexpected highlights. More expectations , it will be in 2014 , it will be Apple's most important products in recent years . According to the long-term follow apple industry chain analyst Kuo Ming- Chi Taiwan is expected next year Apple will make a series of product design changes. In sticking to a few years later, Apple has finally will give up one-hand operation , or the outdated standards, released large size ( probably 4.8 inch ) of iPhone; while Macbook product line will also be redesigned to make adjustments , and introduced the 12-inch high-definition Retina version of the Macbook. Perhaps more exciting is Apple's pioneering new products. For Apple to open up new markets revolutionary products and low-priced products by competitors of wolves depress market share has become the norm.

Apple needs to continue to develop new product lines and create new profit growth point, to continue to maintain performance and stock price growth. Legend for a few years with respect to smart TV , smart watches are more likely to force Apple's next point . This market has both Sony, Samsung 's Android so tyrannical , there are many other start-up companies Pebble . But as long as Apple did not enter this market, it is not really smart watches began competing . At present, most of the smart watch function , either view a variety of messages , or phone calls, take pictures or run simple applications , are just an extension of smartphone features , but can not give users a unique feature. Although Apple to enter the smart watch market is already a thinly veiled secret , but there is not much new news on this apple . But there is news that Apple might not go watch iWatch smartphone extends the current route, but will become an important part of smart home ; perhaps compatible with Apple watches control your home TV , lights, air conditioners and other electrical products . Market there is huge demand for this new product .

Market research firm Piper Jaffray survey of U.S. consumers , Apple smart watches might first year sales will reach 500 million -1000 ten thousand ; since most consumers have expressed willingness to purchase price of $ 350 smart watches. Finally insert a word : This time, Apple finally did go in two conferences ; domestic media counterparts small partners are relieved . Apple for the ocean after an overnight boil , technological media people can finally come home from work after the sun rises to sleep , do not continue suffering until noon , waiting for the trial will be in USA media .