To capture possible smartphone purchase process to call customers to the store as well

 

NTT DoCoMo mobile phone carriers
began "Shockey Pratt"

Smartphone (smartphone) is changing the behavior when going out. Because you have access to your information easily from smartphone on the go, people to act from a per-determined what you buy and store will decrease further.

It is a finding that when you shop in stores, the percentage of people to examine the information in the pre-smartphone that has become nearly 70% already at this time.

"Point" 

1. smartphone is changing the behavior when going out of the consumer.
2. Application to understand the exact history of coming to the store to take advantage of the technology  sound wave comes up, too.
3. Variation of the service increases process data
4. Purchasing once caught.

This happens to be the key to get or stop by the store for how store side. Venture called Shopkick in 2010 appeared in the United States and have won the user more than 4 million already. This service uses sound waves at a frequency inaudible to the human ear. The technology to make check-in can locate and Wi-Fi (GPS) in the (wireless LAN) global positioning system, I do not know what was coming really range none of capture is wide. Radio waves because would pass through walls.

That point, do not penetrate the wall sound waves. The sound waves out from there to put the speakers in the store, and to receive apps smartphone. You can wave to do not seem to be getting only the person who you are in the room if you so. The user can obtain the point by receiving sound waves. Sales of Shopkick via exceeded $ 100 million at the stage of last year already.

Access of cumulative than 700 million times. It is a app such as using this app, has been established to the user 9 days monthly average.