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In the fight against "plagiarism" issue, Motorola has always chosen to lead innovation, rather than continue to be investigated.
"I'm glad our products by others to follow and counterfeiting, which means we are still the trend leader." Ruey Bin Kao, president of Motorola China seems not to care about their mobile phone is a large variety of popular sects "copy" of reality, which come
Since Motorola's ability to innovate in his self-confidence, and believe that this innovative leading position will remain indefinitely.
Admittedly, in the third of Motorola China Technology Symposium, Motorola successfully demonstrate its "innovation system" is high-speed operation. In mobile terminals, infrastructure, energy and value-added services as well as manufacturing processes and other aspects of a number of breakthrough research results have demonstrated this point.
Of particular importance is that these achievements by Motorola and its local partner of Chinese engineers developed. These have proved, Motorola's innovation is being formed beyond their own areas "magnetic" and affect the collaborators innovative choice, which Motorola will achieve "seamless mobility" vision plays an important role.
Innovation round
"This annual conference is the Motorola China's technological achievements exhibition. Meeting, from Motorola and its partners researchers and engineers to show us how their innovative technology to improve product quality, user experience, and people's lives," Motorola (China) Electronics Co., Ltd. CEO Ruey Bin Kao said. "We will reward the best technology and the most prominent developers."
In this seminar, Motorola demonstrated its technology in software, hardware design and simulation technologies, applications, end to end solutions, embedded platforms, user interface, environmentally friendly materials and advanced testing and achieved a number of cutting-edge technology results.
Ruey Bin Kao said Motorola's R & D have such an idea, that is 70% of the R & D costs used in existing commercial product development; another 20% spent on products coming into the market; final 10% of the amount of funds on the basis of research. This includes some changes, there has been a breakthrough new technology. To this end, Motorola implemented a similar "internal venture capital fund" R & D funding system running.
It is understood that, in this seminar, there are 66 Motorola developers in the past year due to submit a patent application or technical papers and received a commendation. Currently, Motorola in China six cities have 16 R & D centers, R & D staff of more than 2,500 people, R & D investment in China reached 100 million U.S. dollars annually. Moreover, in addition to current research areas, Motorola is still software, mobile systems, human-machine interface,
Energy, production technology and other related fields have R & D team at the inputs.
However, the problem also appears, R & D is not a "piece work", it requires systematic quality control assurance system to the complex research projects have appeared, the limited use of funds to the "infinite innovation" to go. R & D strategy, direction, and efficiency related to a banner of "innovation" under the banner of the company's future success.
Incubator effect
Motorola China Research Institute Zhuangjing Bo Shi on "R & D" have their own understanding. He believes that "R & D" stands for research and development. "Research" is basic research, while the "development" is relatively close to the productization.
As a result, Motorola has on R & D and meticulous management standards. In which the product of the process, R & D and the market must be very tightly bound. Zhuang Jing said that Motorola formed a set of R & D management mechanisms, including more than a dozen aspects of the assessment, step by step study, the concept from the market or customer needs above gradually personnel and funding to implement, to product development, testing has been to the customer, there is a very strict management mechanism to avoid disjointed R & D and marketing, resulting in R & D waste. This system continues to mature and eventually gave birth to a unique "incubator" system.
"Cheers for breakthrough ideas, we first need to discover and develop this idea, the work required to be done by the appropriate mechanisms, while Motorola's early technology incubators (ESA) in which play an important role." Zhuang Jing In retrospect, it was the establishment of ESA, to speed up the process of innovation of Motorola.
Motorola early technology incubators, director of business development department is responsible for KURTESTES agree with that. He said, ESA was founded in September 2003, the main achievements of Motorola pushing mechanism. ESA's focus is to nurture and incubate breakthrough innovative ideas to promote the transformation process. Founded three years, ESA's development in the following technologies play an important role in the process: the public network and the corporate network wireless security services, carbon nanotube nanoscale light-emitting diode technology, based on the broadband power line carrier technology, iRadio technology, neuRFon mass self-organization sense of networks.
"ESA is an excellent example of innovation management," Ruey Bin Kao said: "Innovation and creativity have melt in our blood, which is Motorola's past, present and future development of the important foundation."
Seamless integration of collaborative R & D driven
Over the years, Motorola has always insisted on cooperation with other development partners. In addition to co-lead the industry chain development, there is a strategic considerations, which directly affects the Motorola "seamless mobility" the future success or failure.
There are telecommunications experts said that Motorola since the wireless communication system terminal, automotive communications and wired broadband communications has strong power, so most likely in the network integration, business integration and fusion of three terminals to provide assistance, to move seamlessly from vision into reality.
One typical example is the leading personal navigation software company - Destinator Technologies (Beijing) Co., Ltd. co-operation. Guide WorldCom use Motorola SDK (software development kit) and API (application programming interface) to develop highly compatible with Motorola mobile application software. The application uses the same interface with Motorola products style and usage patterns, the use of
Bluetooth technology to connect GPS receiver optimized for mobile platforms, SMS and voice prompts navigation procedures and algorithms.
It is understood that the first quarter of 2006, Motorola also by investing in ways to increase the "seamless mobility" co-development partner. Including the Shanghai NewMargin Venture Capital Enterprises (NewMargin), Shenzhen Shenzhen News IT Technology Development Co., Ltd. (Shenzhen News Shineford) and Linear Technology Corporation - Tsinghua Tongfang Legend Silicon Technology Co., Ltd. (Tsinghua Legend ) of the parent company - invested. These investments Motorola's high-tech investment, platform technology and applications, location-based services, enterprise solutions development, enterprise solutions, network-assisted GPS systems, location-based services, MMS, 3G applications, content, and client applications, and mobile TV video chip and other aspects of a reliable partner.
"We recognize that completely rely on Motorola's new technologies can not meet the market demand, so our company has a venture capital fund, the venture capital funds are global companies looking to invest in new technology, in this case to allow the new venture The company searches for our company's overall strategy of new technology can become a part of our product portfolio. "Ruey Bin Kao explained Motorola cooperative strategy.
However, this cooperation is now faced with the ideal of a "uncertain development" threat. At this meeting, Motorola director, "Being Digital" author Nicholas Negroponte's speech Yujingsizuo, he bluntly said that, "3G has been brain dead", "China should skip 4G". In accordance with the existing technology roadmap forward. To this end, Motorola began uniting more partners in all possible areas of innovation to the future investment, including WiFi is attracting the attention of mobile broadband.
Motorola innovation highlights
Broadband network expansion technology can replace base stations and radio network cable connections between the controller. The technology is for WCDMAHSDPA (High Speed Downlink Packet Access) / HSUPA (High Speed Uplink Packet Access) network self-organizing techniques without the use of other techniques. This technology is particularly suitable for hard wiring area (for example, on the verge of the island continent, areas affected by natural disasters) or just temporarily need to communicate sporting venues.
Refers to the book recognition technology is another innovative technology, in September 2005 won the Asian Innovation Award. If the phone is embedded in the technology, the user can write with your fingers touch the phone keypad text, written in Chinese or English text message or email.
Motorola Labs in electronic product development and testing environment is a world leader. ECOMOTO project by using the most advanced materials and design innovation to improve the environmental performance of Motorola products. The main objective of this project is to reduce the content of harmful substances and to improve product recovery and reuse efficiency. Being developed in ECOMOTO concept phone will demonstrate Motorola's commitment to innovation in environmental technology.
"I'm glad our products by others to follow and counterfeiting, which means we are still the trend leader." Ruey Bin Kao, president of Motorola China seems not to care about their mobile phone is a large variety of popular sects "copy" of reality, which come
Since Motorola's ability to innovate in his self-confidence, and believe that this innovative leading position will remain indefinitely.
Admittedly, in the third of Motorola China Technology Symposium, Motorola successfully demonstrate its "innovation system" is high-speed operation. In mobile terminals, infrastructure, energy and value-added services as well as manufacturing processes and other aspects of a number of breakthrough research results have demonstrated this point.
Of particular importance is that these achievements by Motorola and its local partner of Chinese engineers developed. These have proved, Motorola's innovation is being formed beyond their own areas "magnetic" and affect the collaborators innovative choice, which Motorola will achieve "seamless mobility" vision plays an important role.
Innovation round
"This annual conference is the Motorola China's technological achievements exhibition. Meeting, from Motorola and its partners researchers and engineers to show us how their innovative technology to improve product quality, user experience, and people's lives," Motorola (China) Electronics Co., Ltd. CEO Ruey Bin Kao said. "We will reward the best technology and the most prominent developers."
In this seminar, Motorola demonstrated its technology in software, hardware design and simulation technologies, applications, end to end solutions, embedded platforms, user interface, environmentally friendly materials and advanced testing and achieved a number of cutting-edge technology results.
Ruey Bin Kao said Motorola's R & D have such an idea, that is 70% of the R & D costs used in existing commercial product development; another 20% spent on products coming into the market; final 10% of the amount of funds on the basis of research. This includes some changes, there has been a breakthrough new technology. To this end, Motorola implemented a similar "internal venture capital fund" R & D funding system running.
It is understood that, in this seminar, there are 66 Motorola developers in the past year due to submit a patent application or technical papers and received a commendation. Currently, Motorola in China six cities have 16 R & D centers, R & D staff of more than 2,500 people, R & D investment in China reached 100 million U.S. dollars annually. Moreover, in addition to current research areas, Motorola is still software, mobile systems, human-machine interface,
Energy, production technology and other related fields have R & D team at the inputs.
However, the problem also appears, R & D is not a "piece work", it requires systematic quality control assurance system to the complex research projects have appeared, the limited use of funds to the "infinite innovation" to go. R & D strategy, direction, and efficiency related to a banner of "innovation" under the banner of the company's future success.
Incubator effect
Motorola China Research Institute Zhuangjing Bo Shi on "R & D" have their own understanding. He believes that "R & D" stands for research and development. "Research" is basic research, while the "development" is relatively close to the productization.
As a result, Motorola has on R & D and meticulous management standards. In which the product of the process, R & D and the market must be very tightly bound. Zhuang Jing said that Motorola formed a set of R & D management mechanisms, including more than a dozen aspects of the assessment, step by step study, the concept from the market or customer needs above gradually personnel and funding to implement, to product development, testing has been to the customer, there is a very strict management mechanism to avoid disjointed R & D and marketing, resulting in R & D waste. This system continues to mature and eventually gave birth to a unique "incubator" system.
"Cheers for breakthrough ideas, we first need to discover and develop this idea, the work required to be done by the appropriate mechanisms, while Motorola's early technology incubators (ESA) in which play an important role." Zhuang Jing In retrospect, it was the establishment of ESA, to speed up the process of innovation of Motorola.
Motorola early technology incubators, director of business development department is responsible for KURTESTES agree with that. He said, ESA was founded in September 2003, the main achievements of Motorola pushing mechanism. ESA's focus is to nurture and incubate breakthrough innovative ideas to promote the transformation process. Founded three years, ESA's development in the following technologies play an important role in the process: the public network and the corporate network wireless security services, carbon nanotube nanoscale light-emitting diode technology, based on the broadband power line carrier technology, iRadio technology, neuRFon mass self-organization sense of networks.
"ESA is an excellent example of innovation management," Ruey Bin Kao said: "Innovation and creativity have melt in our blood, which is Motorola's past, present and future development of the important foundation."
Seamless integration of collaborative R & D driven
Over the years, Motorola has always insisted on cooperation with other development partners. In addition to co-lead the industry chain development, there is a strategic considerations, which directly affects the Motorola "seamless mobility" the future success or failure.
There are telecommunications experts said that Motorola since the wireless communication system terminal, automotive communications and wired broadband communications has strong power, so most likely in the network integration, business integration and fusion of three terminals to provide assistance, to move seamlessly from vision into reality.
One typical example is the leading personal navigation software company - Destinator Technologies (Beijing) Co., Ltd. co-operation. Guide WorldCom use Motorola SDK (software development kit) and API (application programming interface) to develop highly compatible with Motorola mobile application software. The application uses the same interface with Motorola products style and usage patterns, the use of
Bluetooth technology to connect GPS receiver optimized for mobile platforms, SMS and voice prompts navigation procedures and algorithms.
It is understood that the first quarter of 2006, Motorola also by investing in ways to increase the "seamless mobility" co-development partner. Including the Shanghai NewMargin Venture Capital Enterprises (NewMargin), Shenzhen Shenzhen News IT Technology Development Co., Ltd. (Shenzhen News Shineford) and Linear Technology Corporation - Tsinghua Tongfang Legend Silicon Technology Co., Ltd. (Tsinghua Legend ) of the parent company - invested. These investments Motorola's high-tech investment, platform technology and applications, location-based services, enterprise solutions development, enterprise solutions, network-assisted GPS systems, location-based services, MMS, 3G applications, content, and client applications, and mobile TV video chip and other aspects of a reliable partner.
"We recognize that completely rely on Motorola's new technologies can not meet the market demand, so our company has a venture capital fund, the venture capital funds are global companies looking to invest in new technology, in this case to allow the new venture The company searches for our company's overall strategy of new technology can become a part of our product portfolio. "Ruey Bin Kao explained Motorola cooperative strategy.
However, this cooperation is now faced with the ideal of a "uncertain development" threat. At this meeting, Motorola director, "Being Digital" author Nicholas Negroponte's speech Yujingsizuo, he bluntly said that, "3G has been brain dead", "China should skip 4G". In accordance with the existing technology roadmap forward. To this end, Motorola began uniting more partners in all possible areas of innovation to the future investment, including WiFi is attracting the attention of mobile broadband.
Motorola innovation highlights
Broadband network expansion technology can replace base stations and radio network cable connections between the controller. The technology is for WCDMAHSDPA (High Speed Downlink Packet Access) / HSUPA (High Speed Uplink Packet Access) network self-organizing techniques without the use of other techniques. This technology is particularly suitable for hard wiring area (for example, on the verge of the island continent, areas affected by natural disasters) or just temporarily need to communicate sporting venues.
Refers to the book recognition technology is another innovative technology, in September 2005 won the Asian Innovation Award. If the phone is embedded in the technology, the user can write with your fingers touch the phone keypad text, written in Chinese or English text message or email.
Motorola Labs in electronic product development and testing environment is a world leader. ECOMOTO project by using the most advanced materials and design innovation to improve the environmental performance of Motorola products. The main objective of this project is to reduce the content of harmful substances and to improve product recovery and reuse efficiency. Being developed in ECOMOTO concept phone will demonstrate Motorola's commitment to innovation in environmental technology.
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