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EMERGING TECHNOLOGY : At the end of the golden age of the smartphone growth is coming to an end

Penulis : Unknown on Wednesday 24 July 2013 | 08:57

EMERGING TECHNOLOGY :

Beijing published Sunday, July 23, Bloomberg News analysis, rapid growth in high-end smart phone, low-end machines have to think about developing a producer of smartphones in the market tend to buy gold, that is.




In the article the following summary:

Now almost all of the smart phones brash technology products have become an issue of the age group.

In the past five years, smart phone applications, experience in the field of rapid border last year, led by sales of $ 293900000000 is able to browse. Currently, the number of worldwide smart phone, is a billion. China and other developing economies, and smart phones easy to use for consumers, when prices tend to more than half of mobile phone users, in the United States and other developed countries have a smartphone case, and, is therefore, ultimately weakening demand for smart phones.


According to market research firm IDC estimates that the $ 375 to $ 450 at the beginning of 2012 the average price of smart phones. She Nokia, BlackBerry, and others believe that the new device manufacturers, while turning a pretty miserable, Apple and Samsung and other manufacturers prices threatened to reduce revenue and profitability. However, the main low-end brand Huawei, Lenovo and other competitors, but take advantage of them.

Market research firm ABI Research analyst Michael Morgan

• (Michael Morgan): "The rapid growth in high-end smart phone market, Chinese companies have gone a good way to understand the market as a result of the situation to make profit to survive.".

Former Chief Executive Officer of cheap computer hardware electronics Supplier Duke Stephen

• Er (Stephen Dukker) said computer, an analog to a decline in the average selling price of a smartphone in 1990. According to data from IDC customers who want to experience the web, there are millions of shows, and even cheap PC LPs to buy electronics and other manufacturers, and $ 1,898 in 1996 and $ 1,026 for each PC in 2002 constant prices, at least.

Cool

Dependent on the production of high-end smart phone market, Apple and Samsung was cold.June, September primary smartphone Samsung Galaxy S4 will reduce sales expectations of analysts, the $ 25 billion market value evaporated, Sony's loss is greater than the market value. Galaxy S4 $ 630, or the price of the metal.

He's IDC analyst Kevin

• Ristyvo (Kevin Ristyvo) said that the market has become concerned about the high price.

The largest smart phone maker HTC in the second quarter, the latest smartphone HTC sales and profit mainly as a result of disappointing sales management, missed analysts expectations, Taiwan. HTC is a bare, cost between U.S. $ 600-700. Released only six months when the shapes July 12 $ 200 $ 50 The latest models of the BlackBerry Z10 major carriers have poor sales.

IPhone is not mad

Apple's July 23 earnings, due to the lack of iPhone sales to be unchanged from last year, according to analysts, will announce third quarter results. There, researchers poor performance, its highest level since the second quarter of 2003, Apple expect

Genuity analyst at market research firm last month

• Michael Lee (T. Michael Walkley) woke up in sales in fiscal year 2014, the iPhone, 17 have raised expectations that increased 3 million units to 18.1 million people. Apple spokeswoman Natalie commented iPhone sales reached • Chris (Natalie Kerris) refused.

They began to reduce production costs and profit margins than sales of Apple suppressed. ISI Group analyst Brian Marshall


• According to market research firm (Brian Marshall), 50 more than Apple, the iPhone 5 will cost $ 600 operators provided% gross profit margin. But, in recent years, Apple's iPhone sales are also several million units of lead, these items total profit is 35%. In March, at the end of the second quarter, Apple's profit margin fell to 37.5% in the same period last year increased by 47.4%.

Chinese Companies

In the smart phone industry profits should remain on the market, many domestic consumers to buy emergency first smart phone.

In the future, smart phones, 66% of them, at the same time the price of $ 200 to less than 384 million units sold in China, analysts expect Ristyvo. In contrast, the U.S. market, smart phone sales next year to 153 million, but only 14% lower than the price is $ 200 in the account.

Hawaiian domestic sales gradually gaining market intelligence engine particularly HTC, Blackberry, Nokia and low price compared to other competitors, the license price is based on. Huawei was founded only two years in the field of mobile smart car low price $ 100, can be profitable, however, according to Huawei executives said.

China is the world's largest PC maker Lenovo, which is the fastest growing smart phone manufacturers in low-cost strategy is followed. Lenovo management plan for low cost and high unusually high price of some competitors, it will be very useful in the field of smart phones, he said.

In accordance with changes in the market, and Apple is also currently doing some changes. 


Recently, Apple released iPhone 5 iPhone sales business to improve the program. If Apple was not an agreement, it may lose market share as a Harvard University professor David

• Mrs. fee said. Tax female joined: "In emerging markets, as well as a high level depending, of course, Apple will not only meet the strategic needs change, they will not stand idly by."


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