LETV awarded "Best Mobile Advertising Technology Award"

 "Best Mobile Advertising Technology Award"

(May 14, Beijing) Recently, 2013GMIC Global Mobile Internet Conference, Watch music mobile client with technical innovation and creative, in one fell swoop won 2013GMIC "Best Mobile Advertising Technology Award."

Reportedly, the award recognizes technological innovations presented through creative forms of expression or dissemination mechanisms; or through technological innovation to achieve precision mobile ad delivery, evaluation mechanisms to optimize other aspects of the outstanding cases.

The award-winning music Watch Case is for "Red Bull Music Hope" tailored mobile end interactive advertising, virtual iPhone users can drink Red Bull, have the opportunity to watch a free music as pay movies; virtual open Red Bull can, shake i Pad, lucky users will shake out "Red Bull unplugged concert" tickets and more. These novelty, fun interactive experience inspired the target population for the Red Bull Music project involved the desire to maximize the brand value of soft convey to the audience, to achieve maximum energy spread of the Red Bull brand is marketing purposes.

Letv co-CTO Yuan Bin said Letv not only provides sophisticated ad placement, but also provides an innovative interactive advertising. Interactive advertising category has inherent advantages in the mobile terminal, the user is not just one-way viewing, you can also "beta" and "experience" products; Users can even reach out and touch "creative" and "creativity" will follow the user dynamics, tempo, mood made of different feedback, more effective than the PC side.

Currently Watch music mobile client has accumulated more than 80 million active users, more than 7 million daily active users. This year will focus on music, as the layout of the mobile Internet, in addition to the existing music as television, Music, big carbazole, watch, etc., will be launched after "anime music as" Client, video capture sharing client "Kaka" and so on.

The industry believes that more attention online video industry moving end development, and promote technological innovation has become the key to the commercialization of the mobile terminal.